Simple.Pure.Potent.

Independent creative agency & brand strategy firm · Chicago

We make things that make things matter.

We're data-informed, purpose-driven storytellers who always seek to connect on an emotional level. We create ideas that move people to action in the short-term, while earning a lasting place in their heads and hearts going forward. Our unique approach consistently produces ideas that are Simple and Pure enough to work across all channels and platforms. And Potent enough to change the way people think, how they feel and ultimately what they do. That’s what makes us a different kind of agency.

And, that’s why we call it The Distillery Project.

What We Do

Brand Strategy

We find the pure signal amidst the noise, specializing in clear, sharply refined thinking that gives brands a sense of purpose.

Strategy / Branding / Content Strategy

Integrated Advertising

We distill ideas down to their most potent form—creative that is simple, pure, and designed to change how people think, feel, and act.

Advertising / Marketing / Art Direction / Copywriting / Social

Video Production

A full-service capability designed to deliver clear, high-impact messaging across every channel without the technical bloat.

Production / Content Production / Content Creation

Digital Design

Websites and digital experiences that carry the brand as far as the campaign does. Designed and built in-house, from design system to launch.

Web Design / UX & UI / Design Systems / Site Development

“We believe the most powerful ideas are the simplest ones.”

John Condon, Founder & Chief Creative Officer

Flagship Work

A few campaigns we’re proud of. Press play.

Still from Kohler ‘The Kline’s Got The Power’
Kohler

Power

Integrated Campaign | Video Production

A visceral exploration of power and reliability for Kohler’s energy solutions.

Still from Caterpillar ‘Let’s Do The Work’
Caterpillar

The Work

Brand Campaign | Video Production

Showcasing the human element and the machinery that builds the world.

Still from Fresh Thyme Market ‘This Is Real’
Fresh Thyme Market

Reimagining the Brand

Brand Strategy | Brand Identity | Integrated Campaign

A comprehensive brand evolution that brings clarity to the grocery experience.

Still from Dole Chews spot
Dole

Dole Chews

Video Production | Paid Social

A :30 spot for Dole Chews.

Still from buybuyBABY ‘Welcome To Parenthood’
buybuyBABY

Welcome To Parenthood

Integrated Campaign | Video Production

A :30 spot welcoming new parents to buybuyBABY.

Still from Arrow Electronics campaign film
Arrow Electronics

Arrow × Disney

Brand Partnership | Video Production

A campaign film for Arrow Electronics.

Trusted by Ambitious National Brands

4×

Ad Age Small Agency of the Year

3

Offices: Chicago, Los Angeles, Nashville

Ad Age Small Agency of the Year 2012
2012
Ad Age Small Agency of the Year 2014
2014
Ad Age Small Agency of the Year 2017
2017
Ad Age Small Agency of the Year 2023
2023
Kohler
Caterpillar
Fresh Thyme Market
Dole
buybuyBABY
Arrow Electronics

Start a Conversation

Tell us about the brand and the problem. We’ll take it from there.

Chicago Headquarters

1639 W Hubbard St
Chicago, IL 60622

(312) 226-6919

Los Angeles Hub

Regional Creative & Strategy Operations.

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