Simple.Pure.Potent.

Independent reative & rand atgy ·Chicago

We make things that make things matter.

We're data-informed, purpose-driven storytellers who always seek to connect on an emotional level.
We create ideas that move people to action in the short-term, while earning a lasting place in their heads and hearts going forward.

Our unique approach consistently produces ideas that are Simple and Pure enough to work across all channels and platforms. And Potent enough to change the way people think, how they feel and ultimately what they do.
That’s what makes us a different kind of agency.

And, that’s why we call it The Distillery Project.

Trusted by Ambitious National Brands

4×

Ad Age Small Agency of the Year

3

Offices: Chicago, Los Angeles, Nashville

Ad Age Small Agency of the Year 2012
2012
Ad Age Small Agency of the Year 2014
2014
Ad Age Small Agency of the Year 2017
2017
Ad Age Small Agency of the Year 2023
2023
Kohler
Caterpillar
Fresh Thyme Market
Dole
buybuyBABY
Arrow Electronics

What We Do

Brand Strategy

Amidst all the noise and confusion, we find the simple, pure essence of the brand. The fundamental "Why?'s"--Why does a brand exist and why sould it matter to people. That level clear, sharply refined thinking gives brands a powerful sense of purpose and maximizes their relevance.

Strategy / Branding / Content Strategy

Integrated Advertising

We distill ideas down to their most potent form—creative that is simple, pure, and designed to change how people think, feel, and act. The core simplicity allows the ideas to travel more freely. the core potency then makes them more effective in many more places.

Advertising / Marketing / Art Direction / Copywriting / Social

Video Production

For decades, we have been recognized as award-winning storytellers in film and video--using the medium with the greatest sensory experience to create highly relevant and compelling, emotionally resonanty work.

Production / Content Production / Content Creation

Digital Design

We have a proven history of creating websites and digital experiences that bring the brand fully and effectively to life, where people spend so much of their time. Designed and built in-house, from design system to launch.

Web Design / UX & UI / Design Systems / Site Development

“We believe the most powerful ideas are remarkably simple and extremely relevant.”

John Condon, Founder & Chief Creative Officer

A Quick Peek at Some of Our Work

A few campaigns we’re proud of. Press play.

Kohler

We've Got the Power

Integrated Campaign | Video Production

A visceral exploration of power and reliability for Kohler’s energy solutions.

Caterpillar

Let's Do The Work

Brand Campaign | Video Production

Caterpillar had spent the brands life talking about product attributes and engineering specs. We showed them a far better way--by standing in support of the people who build and shape our world.

Fresh Thyme Market

Keeping it Real

Brand Strategy | Brand Identity | Integrated Campaign

We were tasked with re-branding and re-launching the Fresh Thyme brand in the midst of COVID

Dole

All the Pineapple. None of the Prickly.

Video Production | Paid Social

One of the core truths of pineapples is that a lot of people are unsure how to approach one. For decades Dole has provided a great solution.

Meijer

Do You See What I See?

10 Years as Meijer's aor-providing work across all channels & platforms

To be truly understood, the magic of the holidays is best seen through the eyes of a child.

Arrow Electronics

Making Magic Happen

Brand Partnership | Video Production

For years, Arrow Electronics had operated as a large, nearly anonymous company doing a near endless amount of things to enhance the quality of people's lives and experiences.

Start a Conversation

Tell us about the brand and the problem. We’ll take it from there.

Chicago Headquarters

1639 W Hubbard St
Chicago, IL 60622

(312) 226-6919

Los Angeles Hub

Regional Creative & Strategy Operations.

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